Lead Datas

Audience definition

Lists that survive contact with a mail server.

A build begins with the question nobody enjoys: who is excluded? Verification is separated from enrichment, so neither hides the other. Columns without a written meaning are left out rather than shipped undocumented.

Franchise handling
Separating independently owned sites from company-owned ones where the evidence allows.
Legal-entity grouping
Deciding whether branches roll up to one parent or stand alone, and applying it consistently.
Spelling normalisation
Settling variant forms of the same organisation name so counting does not double.

Bring the file you already have and we will tell you what is still usable.