Lead Datas
Audience definition
Lists that survive contact with a mail server.
A build begins with the question nobody enjoys: who is excluded? Verification is separated from enrichment, so neither hides the other. Columns without a written meaning are left out rather than shipped undocumented.
- Franchise handling
- Separating independently owned sites from company-owned ones where the evidence allows.
- Legal-entity grouping
- Deciding whether branches roll up to one parent or stand alone, and applying it consistently.
- Spelling normalisation
- Settling variant forms of the same organisation name so counting does not double.
Bring the file you already have and we will tell you what is still usable.